While some superfans might try to deny it, Marvel has a formula, and it’s one that has served them very, very well. To date, their superhero movies have more or less followed a broad template, with just enough room to allow filmmakers to add their own creative touches, while adjusting to the needs of each character. However, “Captain America: Civil War” shakes things up, and for the first time, pits the heroes against each other, and forces them to reckon with the far reaching consequences of the actions they’ve taken. But you might be surprised to learn it was thanks to a rival studio that Kevin Feige decided to pull the trigger.

Speaking with THR, ‘Civil War’ co-director Joe Russo says it was WB’s announcement of Zack Snyder‘s Man Of Steel/The Dark Knight showdown that spurred Marvel to push ahead with ‘Civil War,’ and make something different from what they’ve done before, and explains the process in coming to that decision.

“You have to feel that the market is saturated enough that the audience is ready for something different. It’s a calculated risk. But again, that’s what gets me out of bed. I’m much more interested in deconstructing the genre than doing the traditional execution of it,” he said. “….The quality of tentpole movies has gotten very good and very competitive over the last couple years. Because of social media and the discussion that happens there, the audience has gotten a stronger collective sense of taste and you’re dead at 6 p.m. on Friday if you didn’t make a good movie. And they’re starting to champion more radical storytelling.”

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